Scope Editor
Complete the guided business brief and review its structure before generating a sitemap.
Your scope is the business brief behind the website. Use it to describe who the site is for, what it should achieve and which content belongs in the plan.
At a Glance
- The guided brief has six topic steps followed by Review & Finish.
- Continue moves through the questions.
- Generate sitemap completes a new brief and starts generation.
- Save changes saves an edited existing scope.
Complete the Guided Brief
| Step | What to provide |
|---|---|
| Project Basics | Project name, website type, primary goal and customer locations |
| Business & Audience | Offers, primary customer, differentiators, preferred tone, words to avoid and pricing posture |
| Trust & Messaging | Customer objections and real proof available |
| Brand Look & Feel | Style, typography, preferred colors and a logo if you have one |
| Design Inspiration | Reference websites, why you like them and optional notes |
| Competitors & Structure | Competitor sites, core page count, named pages, preferred or forbidden sections, blog and legal-page choices |
| Review & Finish | Check the complete brief before continuing |
Give Specific Business Details
Explain the outcome customers need, not only the service name. Pricing posture can be Show prices, "From" a price, or On request. Provide real proof instead of asking the system to invent testimonials or numbers.
Our audience is first-time homeowners who need help planning renovations. The primary goal is a consultation request. Tone: reassuring and practical. Avoid luxury claims and jargon. We have three approved case studies but no testimonials yet.
Plan Pages, Blog and Legal Content
In Competitors & Structure, name pages you specifically need and identify sections you do not want. Choose whether you want blog and legal pages. These choices affect sitemap planning; they are not a guarantee that drafted legal text is suitable for your business.
Review and Finish
Review each topic
Generate or save
Inspect the result